Jesus told stories to people who learned by story. So do we. Tell a good story and people will remember it. Jesus reminds us that these stories illustrate eternal truths, such as the story of the Sower. But when He tells this story, and you look at it from the angle of what really happens, three-quarters of those who have the seed of the word planted in them reject it. Can you imagine knowing ahead of time so much rejection would come your way? Would you invest in such a venture, knowing full well that your efforts would reach one quarter of the market? Definitely.
When I was involved with sales I remember my boss telling us that if one-tenth of our projected group responded positively, we were doing well. I thought about that and realized what he was really saying: Keep going and visit as many as you can. What drove us? Some wanted money, some thought their families could benefit--we were told to "practice" on our families--and some believed in the product and purchased it themselves--an automatic sale!!!
God's "product" is free but cost our Boss everything. And He willingly makes it available for all people. He does not depend on how good we are at "selling" His product, nor does He pressure us to hard sell anything. His own Spirit will do the work through the Word planted in the hearts of the people. He calls us to be faithful. and forgives us when we blow opportunities, when we are not as energetic in the presentation of His product and even uses our foibles and mistakes to His advantage--I could relate stories of how His mighty work through the power of the Word alone brings about the response in the heart of a new believer.
That product is forgiveness flowing from the cross into the hearts of people hungry for good news in the midst of a world that it passing away.
Isaiah 55:10“For as the rain and the snow come down from heaven and do not return there but water the earth, making it bring forth and sprout, giving seed to the sower and bread to the eater, 11 so shall my word be that goes out from my mouth; it shall not return to me empty, but it shall accomplish that which I purpose, and shall succeed in the thing for which I sent it.
O Lord, by Your Spirit's power may we share the good news of Jesus the Christ, crucified and risen, to a people thirst and parched, so that they may drink from the waters of forgiveness, life and salvation. May they be enabled to believe and ever hold fast the gospel, through all things, until Your Son returns. Amen.